Shaoqiang, Wang

Logo Decode

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From Logo Design to Branding

ISBN: 978-84-16504-16-9

1. Auflage 2016
240 Seiten
Gebunden
Sprachen: Englisch, Französisch und Spanisch
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Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Deconstruction aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best presents a company. Case studies focus on “how a logo comes into being,” taking you through some of the decisions designers made and why they made them. It will be a valuable guide for people engaged in graphic design and marketing, and even brand owners.

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